As you’re knee-deep in business holiday chaos right now, look no further than Santa for inspiration.
Because if Mr. Claus can upgrade his delivery systems to handle millions of gifts in one night (at least that’s what Red One suggests), you can upgrade your Houston business game a little bit too (even without a team of reindeer to help you out).
So if you haven’t adapted your systems to incorporate at least some of the newest AI tech yet, let this be the nudge to get you started. AI is an extremely powerful tool to speed up your team’s processes – which ultimately means more revenue for your business.
Don’t know where to even begin with AI? There are plenty of online resources to learn from (example: AI for Small Businesses) and workshops (here’s a free one from Google) designed specifically to help business owners like you learn how to incorporate AI tools into their day-to-day processes.
Or, you might lean on your Gen Z workers more. Technology like this can be a bit harder to adapt to if you’re over 50, but the younger crowd has grown up with it. Now, almost all Gen Z workers are using AI tools pretty much every day in the workplace — and regular life.
In the same way that Gen Z-ers can be an asset in the tech realm, every one of your team members (regardless of generation, ethnicity, age, etc.) brings a unique advantage to your team.
And a huge part of growing your business and growing revenue is realizing those advantages, and channeling them toward achieving your overall goals.
Because in your business, it’s actually not YOU achieving your goals – it’s your team. Which is why you need to know how to effectively align your team toward those goals.
Growing Revenue in Your Sugar Land Business Starts with Your Team
“A single leaf working alone provides no shade.” – Chuck Page
Take a moment to reflect: In 2024, have you found yourself chasing business growth ideas that didn’t really pay off? Maybe you’ve gotten carried away with new marketing tricks or flashy tools that promise quick success. You wouldn’t be alone.
The reality is, there are only two principles you need to focus on to see your business grow: Taking care of your customers and growing revenue.
It really is that simple. When you put these evergreen principles first, the rest tends to take care of itself (regardless of what the trendy business gurus say).
But try as you may, you can’t shoulder the effort solely on your own. Your whole team needs to be actively contributing to those two principles in everything they do.
What does that look like? Your team should primarily be focused on…
– Getting more customers. Focus on expanding your client base. Encourage your team to brainstorm and implement innovative marketing strategies, leverage referral programs, and optimize sales funnels.
– Keeping those customers. Happy customers tend to stick around. So, it’s worthwhile to invest in quality customer service and loyalty programs (Did you know retaining customers is five times cheaper than acquiring new ones?).
– Increasing the amount of each transaction. Train your team to identify opportunities to upsell or cross-sell.
– Controlling expenses. This looks like establishing a culture of efficiency and resourcefulness – because revenue growth means little if you can’t keep costs under control.
– Getting more referrals. Happy customers will likely spread the word about your business naturally. So, ensuring client satisfaction can go a long way.
– Getting good online reviews. Because 99.5 percent of consumers read online reviews before purchasing, you can’t afford not to have a reservoir of good online reviews.
– Making operations more efficient. Streamline workflows and eliminate bottlenecks (this is where technology and automation can majorly free up your team to focus on what’s really important).
But before practical tasks come into play, you need to establish a revenue-centric culture within your team. This builds a mindset of growing revenue (which helps your team get more on board with your goals).
Make it a point to regularly discuss the tasks mentioned above, and keep the conversation alive by…
- Asking every team member to trace how their role ties back to the ultimate goals of revenue growth or expense control.
- Asking team members what’s making their job difficult, and what would help them better achieve those ultimate goals.
- Asking for input – ask each team member for their ideas on how to streamline each of the processes listed above.
You can’t carry the weight of growing revenue and keeping customers happy alone. You need your team behind you – with every team member clearly seeing how they contribute. Because when your team is aligned and engaged, growth becomes a shared victory.
And, if you’d like another person on your Sugar Land team in the area of accounting or bookkeeping, just grab a time to chat here:
calendly.com/anna-tncpa/discovery
To rallying your team,
Tina Nguyen